Jurlique
Global Digital Product - UX/UI Designer
Mar 2019 - Nov 2021
- Responsive design
- end-to-design
- UX/UI Design
- User Rearch
- User Testing
- Data & Analytics (Google analytics & Hotjar)
- Workshops
- Design to Dev delivery
- Documentation
Improving search experience by +43%Jurlique wanted to invest into their search to improve the user experience. Leveraging our data, I discovered key differences between the behaviour of our new and returning customers that informed a redesigned experience. Working alongside our development partners, I designed and helped implement improvements to search, increasing CVR by 43%.
Increased the cart completion rate by +7.72%The Customer Care Team had an increase of complaints when entering promotional codes in the cart page. To pin point the issue, we looked into our heatmaps and recordings. Based on that data, users were not clicking the apply CTA ‘
Leveraging digital to help customers discover Jurlqiue products
Farm BookingsMigrating farm bookings into the Jurlique website . We improved booking conversion by 15%
Online ConsultationsSolution with our current tech stack to connect with customer for when they are able to visit in store
Skin QuizAn interactive experience to help customers find products based on their skin type
Created a design system to align and unify design across the brandA self-initiated project centralising our teams design knowledge and making it accessible to the wider company, with the goal of improving communication, efficiency and brand consistency. This included outlining and providing examples of design components, brand elements, design principles, constraints and guidelines, as they applied across a broad range of digital touch points.